Amyotrophic Lateral Sclerosis - a form of motor neurone disease (ALS, sometimes called Maladie de Charcot) is a progressive,[1] fatal, neurodegenerative disease caused by the degeneration of motor neurons, the nerve cells in the central nervous system that control voluntary muscle movement
-wikipedia
Advertising Agency: Lowe Roche, Toronto, Canada
VP/Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeill
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